Virtual Mirror Makes Clothes Shopping Fun!

Shopping for clothes should be a pleasurable experience but too often turns into a time-wasting chore.

Trying on shirts, dresses and other garments in a cramped cubicle isn’t most people’s idea of fun – this style that style, this colour that colour, this pattern that pattern – how to choose? Instead of leaving the store looking good and feeling confident, the shopper can end up frustrated with nothing to show for hours of effort.

Wouldn’t it be great if, at the touch of a button, you could instantly visualise yourself in the latest fashions, try on scores of different styles in a few minutes, all at the touch of a button? Wouldn’t it be even better if you could do this not only in the shop but also in the comfort of your own home?

Well, now it’s possible, with Virtual Mirror.

Developed by leading technology researchers in Berlin, the new system promises to transform the shopping excursion into a rewarding social event. Using Virtual Mirror’s simple graphic controls shoppers can interactively select from a ‘digital catalogue’ of clothing or footwear to instantly see themselves in any of a range of different styles, colours and patterns.

Friends and family too can take turns trying on the latest garments, exchanging fashion tips and opinions. Virtual Mirror makes clothes shopping fun!

The system deploys state of the art research software together with inexpensive, off-the-shelf hardware components. The research team is now seeking commercial partners to develop it into a mass product for delivery to retail venues across Europe and beyond.

If you’re a clothes retailer or technology developer and would like to know more about Virtual Mirror, please contact George Whale of EMC2.